"Allicchiti a sadda" (Lick the sardine): back at the time when poverty was a strong part of many Sicilian families, sardines were the most common available food. In order to avoid consuming them, people used to eat bread and lick the sardine, managing to preserve the actual fish for another meal, filling their stomach with bread instead.
This graphic design is SEMU PESSI's way to celebrate this memory with typical Sicilian irony.
SEMU PESSI is a mix of Sicilian irony and wisdom in a simple t-shirt. More than just a typical expression, it is a philosophy of life embodied in two words. It represents the Sicilian attitude towards hardships and problems: they use sarcasm to face them, find a way to laugh at them, always trying to lighten their spirits.